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Coming soon: Made-in-Asia reality TV shows

Tie-up between Genting International and Mark Burnett International will bring Asian version of reality shows like Survivor or The Apprentice to region.

By Lim Wei Chean

AN Asian version of famed reality TV shows like Survivor or The Apprentice may soon come to screens in this part of the world following an announcement of a tie up between Genting International and Mark Burnett International on Tuesday morning.

The two companies announced a 10-year exclusive partnership under the newly-formed Mark Burnett Productions Asia to develop, produce and distribute reality TV series and game shows for the region. Both will jointly invest US$20 million (S$29 million) in this project.

The new company will be based in Resorts World at Sentosa (RWS), the S$5-billion integrated resort being built in Singapore by Genting International. Visitors to the Sentosa IR when it opens in 2010 could participate in game shows, watch programmes being filmed live on-site, as well as interact with the participants of other shows.

Genting International's executive chairman Lim Kok Thay said: 'Mark IS reality TV. We are privileged to work with him. RWS, with its gamut of entertainment and resort offerings, will be an exciting backdrop as any TV, movie or concert venue. This partnership boosts RWS's already rich entertainment offerings, and will draw many more visitors to the Resort when it opens.'
Singapore's Economic Development Board had a hand in the signing of the deal as it was the match-maker for the two companies in June this year.

The new company will be based in Resort World's temporary office for now. It will not only hold exclusive licence to produce and distribute programmes to multiple media format, from broadcast to Internet, but it will also develop original TV shows for Asia.


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Our comments on this article:

It's a good idea to have these companies set up a partnership at the RWS to attract more tourists to visit the resorts. However, they should produce shows which are original and not copying from past western reality shows such as Survivor and The Apprentice. Asia should produce more of their own original shows as if these shows are successful, it could help promote Asian tourist attractions, boosting economies of Asian countries.